The man who has graced the covers of numerous fashion/sports/lifestyle/health magazines(GQ, Slam, Uptown, Men's Health, just to name a few), Dwyane Wade alongside with Jordan Brand's Creative Director, Mark Smith, officially introduced his first Jordan Brand signature shoes, Fly Wade, that he will sport during the NBA 2010-11 season playoffs. To date it is Jordan Brand's lightest shoe at weighing 13 oz. With Wade's style of play, he will greatly benefit from the shoe's structure. "I want it (Jordan Fly Wade) to be something that transcends away from the basketball court that kids and other people can wear with jeans. I think this shoe not only has all the things I need to play basketball, but it has the initial look that can make it a very great product on and off the court." – Dwyane Wade Click here for the video of Dwyane Wade and Mark Smith discussing "Fly Wade" (via tzvitzvi) Don't forget to check out the full article by Tzvi Twersky on SLAM Online (linked also in title).