The NBA's BIG Holiday promotional video was released this evening featuring its special edition sleeved Christmas Day jerseys that will be available for all 30 teams.
"Last season's 'BIG Color' holiday campaign was an overwhelming success that grabbed fans' attention, and we wanted to find a way to top it," said Jamie Gallo, NBA Executive Vice President, Marketing. "This season, we're back with the game's biggest stars to deliver an engaging and festive sequence that creatively showcases our players' skills."
"We worked closely with adidas to create an innovative new uniform design for our Christmas Day games," said Sal LaRocca, NBA Executive Vice President, Global Merchandising. "The BIG Logo collection will provide a unique look oncourt and a variety of products for our fans."
From the NBA's official press release:
The uniforms are part of the adidas NBA "BIG Logo" Holiday Collection, which includes new warm-up jackets and shooting shirts that feature print graphics inspired by knit holiday sweaters. The warm-up jackets feature team logos on the front chest and BIG team logos on the back, both made of chenille patches. Fans can purchase the adidas NBA "BIG Logo" Holiday Collection at NBAStore.com, the NBA Store on Fifth Avenue in New York City, and team retailers beginning on Thursday, Nov. 14.