The site will serve as the e-commerce platform for consumers in the U.S. and Canada to get their hands on the much anticipated kicks.
Limited quantities were available during the launch and have already been sold out according to the site.
"I know this has been a long time coming and I look forward to sharing my new and specially designed sneakers along with exclusive content on my new Way of Wade website," Wade said.
Prior to the release of the new sneakers, Wade donated $25,000 to the Overtown Youth Center in Miami.
If you happened to be one of the unlucky ones that could not get your hands on a pair of W.O.W.2.0's before it sold out, you'll soon have a chance to bid on some game worn kicks on eBay where proceeds will benefit the Overtown Youth Center.
Way of Wade 2.0 Overtown Edition
Release date: December 4, 2013