Miami Heat to celebrate Noche Latina 2013

USA TODAY Sports

Once again, the Miami Heat will take part in the NBA's Noche Latina initiative.

The Miami Heat will once again participate in the NBA's Noche Latina league-wide initiative for the seventh year with commemorative games for the month of March that will pay tribute to the Latin Heritage of NBA fans and players. Additionally, the games will also feature special telecasts, giveaways and in-arena festivities, including distinctive NBA team uniforms.

Overall, there will be 15 games league-wide with the Heat participating in three home games and two more on the road. This year, Noche Latina celebrations will begin on March 2 and also take place in Los Angeles (Lakers), Orlando (Magic), Phoenix (Suns), San Antonio (Spurs), Chicago (Bulls), and New York (Knicks).

"The Noche Latina program is the perfect example of the NBA's ongoing commitment to celebrate diversity as part of the fabric of our game," said NBA Vice President of Multicultural Marketing Saskia Sorrosa. "This month long celebration will bring the excitement of the NBA to Hispanic fans in ways that are culturally relevant."

The three "El Heat" games at AmericanAirlines Arena will be the March 6th game against the Orlando Magic, the March 8th game versus the Philadelphia 76ers and the March 10th game versus the Indiana Pacers. During those three games, the team will wear a special 2013 Noche Latina black uniform featuring "EL HEAT" on the front while the visiting teams will wear their white home uniforms.

The Heat will also face "El Magic" on March 25 and "Los Bulls" two days later on March 27, though it is unclear if the team will wear El Heat uniforms as well.

During the Noche Latina games at the AmericanAirlines Arena, South Florida's cultural vibrancy will be highlighted with Latin-themed music, performances, and in-game activities, which include:

March 6th vs. Orlando Magic

  • El HEAT t-shirt toss courtesy of Pepsi.
  • Café Bustelo product sampling during pre-game at the bottom of Gates 1 and 2.
  • Goya will distribute rally towels at their kiosk on the main concourse.
  • Florida Blue will distribute sunglasses at their kiosk on the main concourse.
  • Latin music played throughout the game.
  • Various elements of the game presentation will be conducted in both English and Spanish.
  • Performances by the Miami HEAT Rhythm Section throughout the game.
  • The Miami HEAT Dancers will wear a special Noche Latina wardrobe.
  • In-Arena talent, including the Xtreme Team, will be outfitted in specially made EL HEAT guayaberas.
  • A special Noche Latina themed video package to air on HEATV.
  • Crazy Andy's Item of the Game will be a black adidas "EL HEAT" t-shirt priced at a fan-friendly $10.00.


March 8th vs. Philadelphia 76ers

  • El HEAT t-shirt toss courtesy of Pepsi.
  • Café Bustelo and Goya Foods product sampling during pre-game at the bottom of Gates 1 and 2.
  • Florida Blue will distribute sunglasses at their kiosk on the main concourse.
  • Latin music played throughout the game.
  • Various elements of the game presentation will be conducted in both English and Spanish.
  • Performances by the Miami HEAT Rhythm Section throughout the game.
  • The Miami HEAT Dancers will wear a special Noche Latina wardrobe.
  • In-Arena talent, including the Xtreme Team, will be outfitted in specially made EL HEAT guayaberas.
  • A special Noche Latina themed video package to air on HEATV.
  • Crazy Andy's Item of the Game will be a 5th & Ocean ladies black "EL HEAT" t-shirt priced at a fan-friendly $15.00.

March 10th vs. Indiana Pacers

  • El HEAT t-shirt toss courtesy of Pepsi.
  • The National Anthem will be performed by former "The Voice" contestant and South Florida native, Joselyn Rivera.
  • Café Bustelo and Goya Foods product sampling during pre-game and halftime on the East Plaza.
  • Florida Blue will distribute sunglasses at their kiosk on the main concourse.
  • HEAT Dancer Tamara will host a ZUMBA dance lesson live on the East Plaza courtesy of Florida Blue.
  • Latin music played throughout the game.
  • Various elements of the game presentation will be conducted in both English and Spanish.
  • Performances by the Miami HEAT Rhythm Section throughout the game.
  • The Miami HEAT Dancers will wear a special Noche Latina wardrobe.
  • In-Arena talent, including the Xtreme Team, will be outfitted in specially made EL HEAT guayaberas.
  • A special Noche Latina themed video package to air on HEATV.
  • Crazy Andy's Item of the Game will be a white adidas "EL HEAT" t-shirt priced at a fan-friendly $10.00.
Noche Latina merchandise, including game jerseys produced by adidas, will be available at NBAStore.com, the NBA Store on Fifth Avenue in New York City, and at in-arena stores for participating teams. For more information on Noche Latina, please visit HEAT.com or HEAT.com/Español.
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