HEAT TV ratings soar in South Florida during legendary streak

USA TODAY Sports

Fox's Sun Sports TV pulled in big numbers as South Florida tuned in to watch the streak unfold.

The Miami HEAT's huge 27-game winning streak reaped plenty of dividends, like the NBA's best record, in addition to earning their place in the record books.

During the streak, South Florida was tuning in at a record pace to watch LeBron James, Dwyane Wade and the rest of the HEAT take down opponent after opponent.

Fox's Sun Sports benefited big time during the 52 days that passed before an NBA team could beat the defending champs, with the channel broadcasting 24 of the past 28 games and enjoying a big 9.1 Nielson household rating during the streak. That's a 30% increase over the team's ratings so far this season.

The Heat vs Celtics broadcast on March 18th delivered a record-shattering 12.2 HH RTG (household rating points) which was an all-time for any game, regular season or postseason. That raised the bar just days before the Heat vs Indiana Pacers game on March 10 had broken the record with an 11.3 rating.

Last night's Heat loss to the Chicago Bulls drew a 10.6, easily beating ESPN's broadcast which had a 6.6 HH RTG. For the season, the Heat has averaged a 6.95 which is on track for their best season on the network yet.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Hot Hot Hoops

You must be a member of Hot Hot Hoops to participate.

We have our own Community Guidelines at Hot Hot Hoops. You should read them.

Join Hot Hot Hoops

You must be a member of Hot Hot Hoops to participate.

We have our own Community Guidelines at Hot Hot Hoops. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker