The Miami Heat are again all about being White Hot in the playoffs for the third year in a row and so starting with tomorrow's game against the Chicago Bulls the defending champs will be starting up their massive drive to fire up fans all over South Florida. The team will host community events, activities, and more for each day leading up to the start of the 2013 NBA Playoffs. HEAT fans are encouraged to wear white for watching every one of Miami's playoff games - whether you're at the arena, local pub or sitting at home on the sofa - in order to create "the most intense White Hot home court advantage in the NBA".
Presented by Miccosukee Resort & Gaming, White Hot HEAT Week will kick off on Sunday, April 14 with the official launch of their special new site www.WhiteHotHEAT.com which promises to be a source of endless information on White Hot: The 2013 HEAT Playoffs including team news, promotional information, playoff wallpapers, photo galleries, video galleries and much more.
"White Hot has carried us to two NBA Championships," said Eric Woolworth, President of The HEAT Group's Business Operations. "Miami HEAT fans from all around the world do such an incredible job of representing White Hot both fashionably and passionately. They have embraced the concept of the color-themed playoffs and bring the campaign to life like no other city can."
Here is the full list of all scheduled activities for White Hot HEAT Week and more:
Sunday, April 14
Bulls vs. HEAT Game - Launch of White Hot Digital Platforms / #WhiteHotHEATFan Site Presented by adidas
Launch of www.WhiteHotHEAT.com as well as HEAT fans worldwide are encouraged to use the hashtag #WhiteHotHEATFan as they prepare for the playoffs. All images tagged with the #WhiteHotHEATFan hashtag will automatically be uploaded to the #WhiteHotHEATFan Micro-site, presented by adidas, and hosted on the new site.
Monday, April 15
HEAT @ Cavaliers - White Hot HEAT Road Rally Presented by Bacardi
The White Hot HEAT Road Rally Presented By Bacardi is the official watch party for select Miami HEAT road games. Join the HEAT Dancers, Burnie, the Xtreme Team, PA Announcer, Michael B., in-arena host Dale and other HEAT fans as they gather at Sandbar & Grill located at 3064 Grand Avenue in Coconut Grove to watch the 7:00 p.m. Sun Sports telecast of the HEAT taking on the Cleveland Cavaliers. HEAT fans in attendance can enjoy Bacardi drink specials and have a chance to win White Hot HEAT prizes.
Tuesday, April 16
White Hot HEAT Playoffs Car Decal Event Presented by Metro Signs, Inc.
HEAT fans are invited to stop by the AmericanAirlines Arena from 6:00 a.m. to 10:00 a.m. on Tuesday, April 16 to help tip off White Hot: The 2013 HEAT Playoffs by hooking their rides up with a FREE White Hot window decal presented by Metro Signs, Inc. AM 790 / 104.3 FM The Ticket will broadcast live during the event. In addition, Burnie, the HEAT Dancers and the Xtreme Team will be distributing free White Hot HEAT Fan Kits and Mountain Dew Kickstart to fans as they get their rides ready for the playoffs. The window decal is visible from the outside of the car, but still allows the driver to see through the graphic when driving. The decals take minutes to install and will be placed on the car window by the professionals at Metro Signs, Inc.
Wednesday, April 17
Magic vs. HEAT - Unveiling of White Hot HEAT Takeover Installations Around South Florida
The AmericanAirlines Arena will undergo a White Hot transformation with graphical elements scheduled for installation on Wednesday, April 17. These White Hot installation elements include the following:
At AmericanAirlines Arena
The Miami HEAT Store White Hot Changeover.
P2 Parking Garage Gate Arms and Large Garage Entry Sign.
P1 and P2 Parking Garage Booths.
Outside the main entrance of the Arena, 16 basketball hoops will be wrapped in white representing a countdown of the games needed to win the 2013 NBA Championship.
8th Street Banners and HEAT Boulevard Banners.
Biscayne Boulevard Street Banners.
AmericanAirlines Arena Elevator Landings and Escalator Signage.
Miami HEAT Player Banners (N.E. 8th Street and HEAT Street).
Tree Circles numbering 1 through 16 and lamp post circles-both on the West Plaza (Gates 1 and 2).
Escalator Landing Banners and Wall Art.
Radio Row Decals.
Around South Florida:
Some White Hot installations will begin appearing around South Florida and in the days leading up to the start of the White Hot HEAT Playoffs on April 20 or 21.
The InterContinental Hotel, located at 100 Chopin Plaza, Miami, FL 33131, will unveil HEAT branded silhouettes and logos as part of the InterContinental Miami Digital Canvas animation, which will continue throughout the 2013 Playoff run.
The Suniland basketball courts in Pinecrest will be rebranded with White Hot HEAT graphics.
Bayside Marketplace will unfurl special White Hot HEAT flags for the entirety of the 2013 Playoffs.
Select Metro Movers will be wrapped in White Hot HEAT branding courtesy of Sun Sports / Fox Sports.
The Sun Sports HEAT Fan Express Bus will be re-branded with White Hot HEAT Playoff imagery.
A HEAT basketball court graphic will be prominently displayed at Mary Brickell Village.
Fort Lauderdale's Broward Financial Center, home to HEAT broadcast partner Sun Sports / Fox Sports, will display a large White Hot HEAT banner on the exterior of the parking garage.
Thursday, April 18
White Hot HEAT Fan Kit Party
The Party City store located at The Shops at Midtown Miami will be White Hot HEAT Headquarters from 4:00 p.m. to 6:00 p.m. on Thursday, April 18. The HEAT Experience, including the Miami HEAT Dancers, Burnie, Banana Man and the Xtreme Team, will distribute free White Hot HEAT Fan Kits to HEAT fans who stop by the store (while supplies last).
Friday, April 19
White Hot HEAT Happy Hour Presented by Miller Lite
HEAT fans can start their playoff partying early by joining the HEAT Experience for a White Hot HEAT Happy Hour presented by Miller Lite and hosted at Brother Jimmy's in Mary Brickell Village from 6:00 p.m. to 8:00 p.m. on Friday, April 19. The HEAT Dancers, Burnie, and the Xtreme Team will mingle with HEAT fans while in-arena emcee Dale will host the festivities. HEAT fans can enjoy Miller Lite drink specials and Miller Lite promotional items. Brother Jimmy's is located at 900 S. Miami Avenue in Mary Brickell Village. Fans are also invited to shoot hoops on the specially designed White Hot HEAT basketball court located in the heart of Mary Brickell Village.
Additional White Hot HEAT Playoff Activities
White Hot HEAT Basketball Hoop Countdown Presented by American Airlines
Outside the main entrance of the Arena, 16 basketball hoops will be wrapped in white representing a countdown of the games needed to win the 2013 NBA Championship. The morning following a playoff win, one White Hot Hoop will be removed and taken to an undisclosed location. HEAT fans will have to stay tuned to the team's social media channels (@MiamiHEAT, Facebook.com/MiamiHEAT) to receive clues as to the hoop's location. Fans will be encouraged to find the White Hot HEAT Hoop, take a photo with it and submit to the HEAT using the hashtag #WhiteHotHEATFan. One winner (per hoop) will be randomly selected to win 25,000 AAdvantage Miles courtesy of American Airlines and will be highlighted on the team's social media channels.
The HEAT will distribute 22,000 of the following White Hot items to fans as they enter AmericanAirlines Arena prior to Home Games 1 and 2 of Round 1 of the 2013 Playoffs:
Round 1 Game 1 T-Shirt Giveaway presented by Nike
Round 1 Game 2 T-Shirt Giveaway presented by Miccosukee Resort & Gaming
White Hot HEAT Playoff Plaza Party Presented by The Islands Of The Bahamas
The East Plaza of AmericanAirlines Arena will be White Hot HEAT party central for every home playoff game during the 2013 White Hot HEAT Playoff run. Pre-game and halftime activities will include live music, a The Miami HEAT Store retail tent, a Season Ticket Holder beer garden presented by Budweiser, autographs by the Miami HEAT Dancers, a photo station featuring Burnie, the HEAT mascot, an interactive "sport court," inflatables, games, contest, activities and more. Doors will open at least 90 minutes prior to tip off for every home playoff game.
Round 1 White Hot HEAT Road Rallies Presented by Budweiser
The White Hot HEAT Road Rally presented by Budweiser is the official watch party for HEAT road games during Round 1 of the 2013 Playoffs. Stay tuned to WhiteHotHEAT.com for dates and locations.
White Hot HEAT Gear Exclusively at The Miami HEAT Store
HEAT fans are urged to lighten up their wardrobe by stopping by The Miami HEAT Store, which will be stocked with everything White Hot HEAT fans need for the team's run in the playoffs. Hours for the flagship store located at the AmericanAirlines Arena are Monday through Friday, 10:00 a.m. to 4:00 p.m. The Miami HEAT Store at Dolphin Mall will also stock White Hot gear and will be open during regular mall hours. White Hot HEAT gear will be available at the Miami International Airport store located in AmericanAirlines Concourse D32 seven days a week from 6:00 a.m. to 10:00 p.m. White Hot HEAT gear is also available 24/7 online at www.TheMiamiHEATStore.com.
Hyde AmericanAirlines Arena
HEAT fans are invited to experience Hyde AmericanAirlines Arena for the White Hot HEAT Playoffs featuring exclusive VIP access, table service and viewing parties. For more information or to make a reservation, visit www.HydeAAArena.com/Playoffs2013.
White Hot Broadcast Details
HEAT broadcast partner Sun Sports will air all first round playoff games made available for local team broadcast. Home and road telecasts will begin with a special half hour edition of HEAT Live, the pre-game show hosted by Jorge Sedano and John Crotty live from the Sun Sports studios in Fort Lauderdale. Each telecast will also feature extended post-game coverage live from site. Eric Reid will handle play-by-play duties, with Tony Fiorentino providing color commentary and analysis. Jason Jackson will reprise his role as HEAT Television Host and Courtside Reporter.
WAXY AM 790 The Ticket will continue its English broadcast of HEAT games throughout the playoffs. The games will also be simulcast on FM 104.3 The Ticket on dates where the Miami Marlins are not playing at the same time. The Ticket will carry all HEAT Playoff games and will have expanded HEAT Playoff coverage featuring HEAT play-by-play announcer Mike Inglis, and color commentator John Crotty. HEAT radio host Tommy Tighe will host a half-hour pre-game show that can be heard on the HEAT radio network, which includes ESPN 760 and FM 106.3 in West Palm Beach and ESPN 770 and FM 96.1 in Naples/Ft. Myers. Tighe will also co-host a local pre-game show and extended postgame show with Jonathan Zaslow on AM 790 / 104.3 FM The Ticket.
All HEAT Playoff games can be heard in Español on Univision Radio's Mix 98.3 FM. José Pañeda will handle the play-by- play duties, with Joe Pujala serving as host/color commentator.
Expanded Playoff coverage can also be found online at HEAT.com and its playoff companion site WhiteHotHEAT.com (which will launch on April 14), on the HEAT Facebook page and via the HEAT Twitter feed (@MiamiHEAT). The HEAT will create exclusive programming and content that will only be found on its digital properties, including extended video coverage, exclusive blogs and promotional activities.