One look at this picture and you just knew that it would be an Internet sensation literally overnight.
And because anything related to the defending champs Miami Heat is going to be talked about endlessly in social media, we now have the story of this, um, "overzealous" fan named Filomena Tobias who quite obviously got a little carried away while her favorite team was delivering a franchise-record beat down on their rivals Chicago Bulls Wednesday night.
And of course because this is South Florida, the woman has a very interesting backstory.
The Sun-Sentinel was able to track down Tobias' daughter Victoria Racanati and confirm her mother's identity. Tobias is the widow of former CNBC contributor and extremely successful businessman Seth Tobias who died under mysterious circumstances in his own pool while his wife was upstairs.
Faced with the criticism from outsiders, who apparently have never seen this sort of behavior directed at a professional athlete during a live sporting event, her daughter defended her in comments to the Sun-Sentinel.
"She's embarrassed, but she is being a good sport. She was having fun just like any other fan. All she has to say is that people need to get a life."
But she isn't just any other fan. A quick Google search of Seth Tobias reveals quite the tale courtesy of New York Magazine of his sordid life and his sudden death fueled by partying, drugs and sex. The sort of thing that makes you briefly forget halfway while reading through it how you came across this to begin with.
For those who want the quick version of what happened when Tobias died, via the New York Times...
The day Mr. Tobias died, he spent the afternoon at the Breakers with his wife and several friends, drinking and possibly using cocaine, according to Mrs. Tobias's statement to the police. From there, Mr. Tobias went with one of the friends to E. R. Bradley's Saloon, a boisterous open-air bar in Palm Beach that looks over the Intracoastal Waterway.
What happened next is unclear, except that Mr. Tobias was dead in the pool, with abrasions on his nose, forehead and back. When the police arrived, Mrs. Tobias, on the advice of a friend who is a lawyer, refused to let them enter the house, which is perched on the edge of the sixth hole of a Jack Nicklaus-designed golf course in a gated community. After returning with a warrant, the police found a Ziploc bag with a white powdery substance and a small baggie and a straw, as well as two empty plastic prescription bottles. Mr. Tobias's eyeglasses and a drinking glass were discovered on the bottom of the pool.
So there you have it, make fun of this woman if you dare. All I'm going to say publicly is good for her for showing some spirit. Bulls fans must be outraged at this photo, since I'm sure they would never act this way in their arena and I'm sure they will be very courteous Friday night for Game 3. If you want to talk about how classy Bulls fans are, here is the time when they cheered when LeBron James was limping about after getting injured from a hard foul courtesy of Nate Robinson in a regular season game back in February.