Luckily, Sprite reached out to me to see if I wanted to try out the new flavor that LeBron had personally chosen and helped to design the packaging and logo.
Only they didn't send me a store coupon, they sent me this impressive box that looks more like something from LeBron's other sponsor Nike.
Inside was a message from LeBron himself complete with a tall 19.2 ounce can in addition to a 20 ounce bottle as well as an exclusive UNKWN t-shirt with some impressive front and back graphics.
As for the drink itself, the familiar lemon-lime Sprite flavor has been infused with cherry and orange undertones but it doesn't hit you over the head like a mouthful of Skittles would. Walking around in a park at midday in Miami helped work up a thirst and the chilled 20-ounce bottle did not disappoint at all. It was highly refreshing and dare I say it, the Sprite 6 Mix might be better than the original Sprite flavor. It's definitely better than its competitors, kind of like LeBron himself.
I wouldn't wait too long to pick it up and try it out as it is a limited edition flavor, though I suspect that if enough people demand it they might expand it overseas and keep it around longer.
Sprite + LeBron James: Sprite 6Mix Product Development Session:
Sprite + LeBron James: Sprite 6Mix Flavor Selection:
Sprite + LeBron James: Sprite 6Mix Packaging and Naming Session: