MIAMI - With the 2014 NBA Playoffs scheduled to begin next weekend, the Miami Heat announced the return of its immensely popular promotional campaign: White Hot. HEAT fans everywhere are encouraged to embrace their role throughout the post-season by wearing white to support the HEAT in all daily activities, particularly HEAT Playoff game dates. HEAT fans can shop the latest White Hot HEAT fashions at all The Miami HEAT Store locations: AmericanAirlines Arena, Dolphin Mall, Miami International Airport (AmericanAirlines Concourse D32) and online 24/7 at TheMiamiHEATStore.com.
The franchise also welcomes back Miccosukee Resort & Gaming as the presenting sponsor of White Hot: The 2014 HEAT Playoffs. Miccosukee Resort & Gaming will be entitled to have its name and logo incorporated into the HEAT Playoff theme including signage, on print and outdoor advertisements promoting the Playoffs, and on in-arena giveaway items.
White Hot: The 2014 HEAT Playoffs will formally begin on Monday, April 14th with the launch of White Hot HEAT Week-the franchise's series of community events and promotions. The following is a list of activities scheduled for White Hot HEAT Week:
Monday, April 14
White Hot HEAT Playoffs Car Decal Event Presented by Metro Signs, Inc.
Stop by the AmericanAirlines Arena during the morning commute from 6:00 to 10:00 a.m. to get a FREE White Hot HEAT window decal installed on your rear windshield courtesy of Metro Signs, Inc. The New FM 104.3 & AM 790 The Ticket will broadcast live during the event. Burnie, the HEAT Dancers, Banana Man, the Xtreme Team and the Fox Sports Florida Girls will be distributing free White Hot HEAT Fan Kits, Mountain Dew Kickstart, Café Bustelo coffee packs and other goodies.
HEAT @ Wizards - White Hot HEAT Road Rally Presented by Bacardi
The Miami HEAT Road Rally presented by Bacardi is the official watch party for select Miami HEAT road games. This Road Rally is the last of the regular season road rallies celebrating the launch of the White Hot HEAT Playoffs with presenting sponsor Miccosukee Resort & Gaming. Join the HEAT Dancers, Burnie, the Xtreme Team, PA Announcer, Michael B., in-arena host Dale and other HEAT fans as they gather at Miccosukee Resort & Gaming's Entertainment Dome located at 500 S.W. 177th Avenue in Miami to watch the Sun Sports telecast of the HEAT taking on the Washington Wizards. The festivities begin at 6:00 p.m. The first 200 HEAT fans at the Road Rally will receive a White Hot HEAT Fan Kit. HEAT fans in attendance will also witness the official unveiling of White Hot Burnie. Two playoff tickets will be given to the craziest White Hot HEAT fans.
Tuesday, April 15
White Hot HEAT Metrorail Takeover Presented by McDonald's
The Dadeland North Metrorail station will be HEAT Headquarters from 7:00 a.m. to 9:00 a.m. as members of the HEAT Experience greet morning commuters with McDonald's Petite Pastries. The ride to Government Station will be unusually festive as the Miami HEAT Dancers, Burnie, Banana Man and the Xtreme Team entertain passengers. The New FM 104.3 & AM 790 The Ticket's promotional team will also be on hand distributing giveaways and other promotional items.
Wednesday, April 16
Philadelphia 76ers vs. HEAT - Fan Appreciation Night Presented by American Express
The HEAT take on the Philadelphia 76ers during the last game of the regular season. It's Fan Appreciation Night presented by American Express and tipoff is at 8:00 p.m. Throughout the evening, fans will have a chance to win exclusive player autographed merchandise, player gear and much more. Limited game tickets are available for purchase online at HEAT.com.
Thursday, April 17
White Hot HEAT Coffee Hour Presented by Café Bustelo
The White Hot HEAT party continues at the offices of Carnival Cruise Lines with a jolt of morning java during theWhite Hot HEAT Coffee Hour presented by Café Bustelo from 9:30 a.m. to 11:30 a.m. This event is not open to the public.
Launch of WhiteHotHEAT.com
A special playoff website, www.WhiteHotHEAT.com, presented by Miccosukee Resort & Gaming, launches and will provide team news, promotional information, playoff wallpapers, photo galleries, video galleries and much more.
Friday, April 18
White Hot HEAT Dunkin' Donuts Takeover
The HEAT Experience will descend upon the Dunkin' Donuts restaurant located at 658 N.W. 103rd Street in Miami from 8:00 a.m. to 10:00 a.m. Dunkin' Donuts' Mascot, Cuppy, along with the HEAT Dancers, Burnie, Banana Man and the Xtreme Team will serve free White Hot HEAT donuts and iced coffee, entertain and interact with customers, as well as give away HEAT tickets. The official White Hot HEAT Donut will be available at participating Dunkin' Donuts locations throughout the Playoffs while supplies last.
White Hot HEAT Happy Hour presented by Bud Light
HEAT fans can start their playoff partying early by joining the HEAT Experience for a White Hot HEAT Happy Hour presented by Bud Light and hosted at The Clevelander from 6:00 p.m. to 8:00 p.m. The Clevelander is located at 1020 Ocean Drive, Miami Beach, FL 33139.
Saturday, April 19
White Hot HEAT Digital Download Day
Be the first to download White Hot HEAT graphics on your phone, tablet or desktop. The HEAT will debut new White Hot graphics and their White Hot look for the 2014 Playoffs on www.WhiteHotHEAT.com with new wallpapers, photos, and more.