MIAMI, FL – Throughout the 2010-11 season, every Saturday night is Jersey Night presented by adidas at the AmericanAirlines Arena. Starting at tomorrow’s Nets vs. HEAT game, fans are encouraged to sport their favorite HEAT jersey. Fans already wearing a jersey or those who purchase a new one at the Miami Hoops Gear store will be rewarded with a collectible HEAT player album cover. This Saturday’s album cover features forward Chris Bosh.
"This is the fourth year we’ve hosted the Saturday Night Jersey Night program presented by adidas, and we think fans will love this year’s gift, the HEAT player album covers," said Michael McCullough, HEAT Executive Vice President and Chief Marketing Officer. "Having thousands of fans wearing HEAT jerseys creates an intense atmosphere of love and support inside AmericanAirlines Arena, which is noticed by and motivates our players. This initiative is another way to reward our HEAT fans for their loyalty."
Every HEAT jersey from any HEAT season or any HEAT player is acceptable. HEAT fans are encouraged to collect the entire series of album covers by wearing their jerseys during every Saturday night game. Fans who already own a HEAT jersey can visit the redemption area outside of Section 102 to retrieve their album cover. There is a one album cover per person limit while supplies last.
The following is a schedule of the album cover distribution:
November 6 Chris Bosh
November 13 Udonis Haslem
December 4 LeBron James
January 1 Dwyane Wade
January 22 Mario Chalmers
March 12 Carlos Arroyo
March 19 Mike Miller
Redemption locations will vary from game to game and will be posted in advance of every Saturday game online at HEAT.com and promoted in-arena as well.
The Miami HEAT is proud to have ASSIST-CARD as the Presenting Sponsor for the 2010-11 season.