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Basketball Never Stops: LeBron's New Nike "Shine" Ad

By now you've seen the new Jordan ad featuring Dwyane Wade, Chris Paul and Carmelo Anthony hooping it up with mere mortals on a variety of different courts.

Now it's Nike's turn to showcase LeBron James with the similar Basketball Never Stops theme entitled "Shine", but with a more introspective view point as it showcases LeBron's hard work and dedication to the game, no matter the time.

Check it out...