MIAMI, FL – As the Miami HEAT ramps up for the highly anticipated White Hot: The 2011 HEAT Playoffs, the franchise aims to activate the South Florida community during the days leading up to the first home game of the post season. Presented by Miccosukee Resort & Gaming, White Hot HEAT Week will begin on Monday, April 11th, and the team will host events and activities each day to generate enthusiasm throughout South Florida. White Hot HEAT Week is a series of community events and promotions, and most importantly, it’s a call to action for all HEAT fans to help create the most intense White Hot home court advantage in the NBA.
The following is a list of activities scheduled for White Hot HEAT Week, which begins on Monday, April 11th:
Monday, April 11
White Hot: The 2011 HEAT Playoffs FREE Car Decals
HEAT fans are invited to stop by the AmericanAirlines Arena from 6:00 a.m. to 10:00 a.m. to help kick off the White Hot: The 2011 HEAT Playoffs by hooking their ride up with a FREE White Hot: The 2011 HEAT Playoffs window decal. The decals take minutes to install and will be placed on the car window by the professionals at Metro Signs. The window decal, made in variety of sizes, is visible from the outside of the car, but still allows the driver to see through the graphic when driving. 790 The Ticket’s Jorge Sedano will broadcast his daily show live at this event.
Tuesday, April 12
The Launch of WhiteHotHEAT.com
A special playoffs website, WhiteHotHEAT.com, presented by Miccosukee Resort & Gaming, will launch on Tuesday, April 12 and will be a source of endless information on the White Hot: The 2011 HEAT Playoffs including team news, promotional information, playoff wallpapers, photo galleries, video galleries and much more.
Wednesday, April 13
White Hot HEAT Fan Photos on MiamiMediaMesh
HEAT fan photos will take over MiamiMediaMesh, the 3,400 square foot LED board affixed to the front of AmericanAirlines Arena, throughout the day. Fans are invited to show South Florida how they support the HEAT by posting high resolution digital photos (landscape orientation preferred) depicting their White Hotsupport on the team’s Facebook page wall, Facebook.com/MiamiHEAT starting on Monday, April 11th, with the photos taking over MiamiMediaMesh starting on Wednesday, April 13th. As fans continue to submit new photos, the White Hot HEAT Fan Photo graphic will be updated and rotated, giving more HEAT fans the chance to see themselves on MiamiMediaMesh.
White Hot HEAT on the Street
HEAT fans throughout South Florida need to keep their eyes and ears open for the Burnie, the HEAT Dancers, the Xtreme Team and the HEAT Fireball Express vintage fire truck, as they will be traveling around town, rewarding fans wearing white with free HEAT gear and tickets to the first home Playoff game.
Thursday, April 14
48 Hours of Intense White Hot HEAT
Back by popular demand is one of the team’s most successful fan promotions with the return of its 48 Hours of Intense White Hot HEAT. The HEAT challenges HEAT fans to remain seated for 48-consecutive hours in front of the AmericanAirlines Arena from 11:00 a.m. Thursday, April 14 until 11:00 a.m. Saturday, April 16. Despite rain, wind, and heat, contestants must endure the elements for a chance to win the Grand Prize of a pair of Lower Level tickets to all 2011 White Hot HEAT Playoff home games. Additional prizes will be announced prior to the start of the promotion. HEAT partners McDonald’s, Papa John’s, Pepsi, Gatorade and the InterContinental Hotel will all provide provisions during the length of the promotion. Contestants can expect to participate in numerous activities during their 48 hour stay and will enjoy visits from the HEAT Dancers, Burnie and Banana Man, plus special surprise guests.
Friday, April 15
Eat with the HEAT - Lunch Trucks at AmericanAirlines Arena
The HEAT have partnered with Burger Beast and all hungry HEAT fans are invited to whet their White Hot appetites from 11:30 a.m. to 2:30 p.m. along N.E. 8thStreet in front of the Arena Ticket Office when South Florida’s popular lunch trucks will gather for an afternoon of feasting and fun. Diners can also participate in White Hot HEAT promotions during the lunch hour to win free HEAT stuff. Covered parking will be available in the P2 parking garage for free.
Nike White Hot HEAT Ball Drop at AmericanAirlines Arena
The sky will literally be falling around AmericanAirlines Arena at approximately 2:00 p.m. when Nike hosts its White Hot HEAT ball drop. Two hydraulic lifts will release hundreds of free White Hot Nike basketballs for the taking. Each ball may be redeemed for a free White Hot HEAT Player Portrait Booklet presented by adidas. One hundred balls will be redeemable for additional prizes. One ball, marked in a manner known only to the HEAT, will be redeemable for two free tickets to every 2011 White Hot HEAT Playoff home game. HEAT fans are encouraged to arrive early and secure their spot.
Saturday, April 16
Conclusion of 48 Hours of Intense White Hot HEAT
The 48 Hours of Intense White Hot HEAT promotion concludes at 11:00 a.m. In the event that there is more than one contestant that completes the entire 48 hour contest, a trivia contest will be implemented to determine the final winner.
Additional White Hot HEAT Playoff Activities
The HEAT will distribute 20,000 of the following White Hot items to fans as they enter AmericanAirlines Arena prior to Games 1 and 2 of Round 1 of the 2011 Playoffs:
Round 1 Game 1 T-Shirt Giveaway presented by Nike
Round 1 Game 2 T-Shirt Giveaway presented by Miccosukee Resort & Gaming
Round 1 Game 2 “Drive to the Championship” Rally Towel presented by Kumho Tires
In addition, 4,000 cheering fans presented by Miccosukee Resort & Gaming will be distributed on the 300 and 400 Levels of the Arena for Games 1 and 2 of the First Round. Additional giveaway items will be announced as the playoffs continue.
White Hot HEAT Fans presented by Xfinity
In conjunction with Comcast, the team encourages HEAT fans to show their love for the HEAT by dressing in the most outrageous and creative White Hot attire prior to each home playoff game to earn a spot in the White Hot HEAT Fans section. The team will host a contest outside Gates 1 and 2 of the Arena to determine the “craziest” eight fans. Each of those eight fans will receive a free game ticket in the 300 Level of Uptown and an iPod Touch courtesy of Comcast. 790 The Ticket’s Sports Brothers—Ed Freeman and Jeff Fox—are scheduled to be among the special guest judges.
White Hot HEAT Playoff Plaza Party
The East Plaza of AmericanAirlines Arena will be White Hot HEAT party central for every home playoff game during the 2011 White Hot HEAT Playoff run. Pre-game and half-time activities will include live music, a Miami Hoops Gear retail tent, a Season Ticket Holder beer garden, autographs by the Miami HEAT Dancers, a photo station featuring Burnie, the HEAT mascot, an interactive “sport court,” inflatables, games, contest, activities and more. Doors to the East Plazawill open 90 minutes prior to tip off for every home playoff game.
Kumho Tires “Drive to the Championship” Fan Zone (Section 304)
During every 2011 White Hot HEAT Playoff home game, Kumho Tires will distribute a white Miami HEAT hat to the first 250 HEAT fans to stop by the Kumho Fan Zone at section 304. Fans can play video games and interact with the Xtreme Team in the Kumho Fan Zone. Fans are also encouraged to text the word DRIVE to 77577 for a chance to win White Hot HEAT playoff tickets courtesy of Kumho Tires.
White Hot Wear Exclusively on Miami Hoops Gear/Shop HEAT
HEAT fans are urged to spruce up their wardrobe by stopping by Miami Hoops Gear, which will be stocked with everything HEAT fans need for the team’s run in the playoffs. Hours for the flagship store located at the AmericanAirlines Arena are Monday – Friday, 10:00 a.m. – 4:00 p.m. Miami Hoops Gear at Dolphin Mall will also stock White Hot gear and will be open during regular mall hours. White Hot gear is also available 24/7 online at miamihoopsgear.com or through the team’s Facebook store, Shop HEAT, located at Facebook.com/MiamiHEAT. Fans purchasing $50 or more of White Hot HEAT Playoff gear will receive a free, limited edition White Hot HEAT Player Portrait Booklet, presented by adidas.
White Hot Sweepstakes: April 11 – April 15
The HEAT will host a White Hot HEAT Sweepstakes exclusively on WhiteHotHEAT.com! HEAT fans are invited to register for a chance to win an official 2010-11 HEAT team autographed ball or autographed photos of Chris Bosh, LeBron James and Dwyane Wade. The contest will end on Friday, April 15 at 5:00 p.m. Sweepstakes rules are posted on WhiteHotHEAT.com.
For all things White Hot, fans are encouraged to visit WhiteHotHEAT.com.