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Heat Announce Fan Appreciation Day For June 17

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MIAMI The Miami HEAT announced today that it has designated Friday, June 17th as "Thank You, HEAT Fans" Day — a tribute to all HEAT fans for the enthusiasm, passion and energy they shared during the entire 2010-11 season.

The following is a list of activities which will take place on "Thank You" Day.

Retail: Crazy Andy is hosting a huge Fan Appreciation sale on Friday, June 17th and Saturday, June 18th:

HEAT Season Ticket Holders: 35% off all regular priced items ONLY at the Miami Hoops Gear store located at AmericanAirlines Arena. A special ticket has been placed in every Season Ticket Holder’s account specifically for this sale. Season Ticket Holders will have to print this special ticket and present the ticket at the time of purchase

All HEAT fans: 30% off all regular priced items at both Miami Hoops Gear Stores (AmericanAirlines Arena and Dolphin Mall).

All HEAT fans: 30% off all regular priced items on Fans must enter the promotional code #1FAN (promotional code is case sensitive).

The two Miami Hoops Gear locations are:


AmericanAirlines Arena (Mezzanine Level)
601 Biscayne Boulevard
Miami, FL 33132
(786) 777-3008
Open: Friday & Saturday: 10:00 a.m.–4:00 p.m.

Dolphin Mall
11401 N.W. 12th Street
Miami, FL 33172
(305) 470-1114
Open: Friday & Saturday: 10:00 a.m.–9:30 p.m.


Parking is free for fans shopping at the Miami Hoops Gear store at AmericanAirlines Arena.


Social Media: HEAT fans are invited to show their HEAT pride by uploading their favorite fan photos on the team’s Facebook wall located at


Shop HEAT: A 30% discount will be offered on every item in Shop HEAT, the team’s Facebook store (the promotional code will be provided only on

MiamiMediaMesh: HEAT fan photos and graphics will take over MiamiMediaMesh, the 3,400 square foot LED board affixed to the front of AmericanAirlines Arena. MiamiMediaMesh runs 17 hours a day, from 6:00 a.m. to 11:00 p.m., giving thousands of HEAT fans face time on the largest LED screen in the Southeastern United States. The team’s website will feature stories, photo galleries, wallpapers and other fan centric elements throughout the day.


Advertising: Full page “Thank You” ads will run in the sports sections of the Miami Herald, El Nuevo Herald and the Sun-Sentinel.


Radio: “Thank You” radio ads will run throughout the day on the team’s English and Spanish flagship stations, including 790 The Ticket, sister stations 101.5 Lite FM and Majic 102.7, as well as on WQBA 1140 AM, Mix 98.3 FM and AMOR 107.5 FM.


Email: HEAT Season Ticket Holders and LiveWire! subscribers will receive a special “Thank You” email containing details about their special retail offers and more.