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LeBron To Open Lifestyle Retail Space In Miami

lebron james chalk unknwn

LeBron James continues to diversify his portfolio during his first season in Miami with news that he'll be opening up a specialty shop called "Unknwn" later on this year. After taking a sheet and releasing a new postseason model of his signature shoe for Nike, the deep playoff run for the Miami Heat is being capitalized by the Big 3 as they seek their first championship together.

Via press release:

On the heels of a stunning Game 1 victory over the Dallas Mavericks Tuesday night and on the brink of a possible first championship, NBA MVP, business mogul and fashion icon LeBron James has announced that he will launch a new, modern luxury concept store in Miami for fall 2011. The store, which will open with a mix of apparel, footwear, printed materials and lifestyle accouterments, with featured brands to include A.P.C., Original Fake and Nike Tier 0 product, will be called Unknwn.

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