This Sunday is a day that nobody can call the NBA stupid or greedy. On this particular Sunday, there is an event going on that will capture the entire world's attention, and it has nothing to do with basketball. It is the Super Bowl XLVI (46) between the New England Patriots and the New York Giants, taking place at Lucas Oil Stadium in Indianapolis, Indiana. The game is always a full-day affair; with hours and hours of pregame shows and celebrations happening before a player even takes the field.
Once its finally time for the players to come out, both teams have to be introduced, which takes quite a bit of time in itself. Mix in there a high-profile coin toss and what should be a skeptical event in the singing of the National Anthem, which will be performed by former American Idol winner Kelly Clarkson. When all that pregame stuff has finally ended, they are expecting the game to kickoff at approximately 6:29pm.
The reason I'm calling the NBA smart is because they have scheduled only a pair of games on Super Bowl Sunday. There is a noon game between Memphis and Boston, then a 1pm game between Toronto and Miami. Neither game will come close to the Super Bowl, and considering the two games feature two of the more popular teams in the league (Boston and Miami) its not a long shot to think that the ratings should actually be fairly decent.
People will watch the games, people will actually attend the games, knowing in full confidence that it will in no way effect them watching the Super Bowl, its pregame festivities or funny commercials. A small amount of props to the NBA for giving us a little basketball to watch while killing time until the Super Bowl. Now all we need is for the Heat to take care of business and beat the visiting Toronto Raptors.