James spoke to reporters before last night's loss to the Chicago Bulls and confirmed his involvement in the project. The movie, titled Ballers, stars James (expanding his repertoire by playing an NBA superstar) and comedian Kevin Hart as mismatched brothers (think Twins but with more basketball). Hart, James and LeBron's longtime friend and manager, Maverick Carter, will serve as executive producers.
Hart, who is co-writing the film, will play, "the brother of an NBA superstar who gets a chance to prove himself when he and some friends attend a weekend fantasy basketball camp."
Said James of the plot, "It's something I can relate to. I think the project is going to be great." The same can be said of Hart, a frequent competitor at Wade's annual fantasy camps in South Florida.
As reported by the Sun-Sentinel's Ira Winderman, this isn't LeBron's first foray into the world of cinema:
The project is similar to plans for a previously scrapped James feature-film project in 2009, Fantasy Basketball Camp, which was to feature James, then with the Cleveland Cavaliers, working with five fantasy campers in Las Vegas. That project ultimately turned into Ballers.
It isn't unusual for NBA players to develop interests and side-projects outside of basketball, but Miami's "Big Three" are approaching the level of multi-media superstars only previously held by Michael Jordan and Shaquille O'Neal.
Aside from Wade's sitcom, James is also developing a television show, Survivor's Remorse, on the Starz cable network.
Should these efforts be a concern for Heat fans? The timing of this news isn't the greatest, especially during a two-game losing streak that includes a demoralizing blowout loss to the rival Chicago Bulls.
According to James, there's no need for concern and basketball remains the current focus.
"Obviously, it's not what I'm thinking about in the forefront, right now," he said of the movie.
Are the seeming flirtations with Hollywood an indicator that "The King" is looking to move his castle to Los Angeles?
James, who can opt-out of his current contract in July and become a free agent, is expecting to shoot the movie this summer in Miami.
So grab some popcorn, Heat fans. Hopefully, the film gets made after a third consecutive championship giving Miami a real Hollywood ending.