From the HEAT press release:
MIAMI - When the Miami HEAT takes on the Los Angeles Lakers tonight at AmericanAirlines Arena, they'll be sporting their newest uniforms, "Throwback Black." The Throwback Black uniform pays homage to the road uniform worn by the mid-1990's HEAT teams and features chunky numbers with a large drop-shadow and a scoop neck silhouette, as well as the original design of the "flaming T" element in the HEAT word mark. The HEAT Throwback Black campaign is presented by Mountain Dew® KickstartTM.
The HEAT will wear their Throwback Black uniforms for all home games between January 23rd and March 1st. The in-gameexperience will be transformed to support the Throwback Black campaign, including a new player introduction video, new street banners and digital signage displays throughout AmericanAirlines Arena, a re-designed Tipoff magazine and Throwback Black fan giveaway items, including a special Throwback Black team poster distributed on February 27th.
The following is a list of all Throwback Black games, all at AA Arena:
Thursday, January 23 - Los Angeles Lakers
Sunday, January 26 - San Antonio Spurs
Wednesday. January 29 - Oklahoma City Thunder
Monday. February 3 = Detroit Pistons
Sunday, February 23 - Chicago Bulls
Thursday, February 27 - New York Knicks
Saturday, March 1 - Orlando Magic
Beginning today, a Throwback Black microsite will greet fans as they log on to HEAT.com. The microsite will feature portraits of all HEAT players sporting their Throwback Black uniforms, links to wallpapers and other images fans can download to participate in the Throwback Black experience. Fans should stay tuned to HEAT.com and the team's digital media channels - Facebook.com/MiamiHEAT, @MiamiHEAT on twitter and Instagram, YouTube.com/MiamiHEAT and the Miami HEAT Mobile App for exclusive Throwback Black content. Also, fans will be able to add Throwback Black graphics to all elements of their digital world, including smartphones, tablets, desktops and social media platforms. Throwback Black graphics can be downloaded at HEAT.com/wallpaper/wallpaper_index.
HEAT fans interested in purchasing merchandise from the Throwback Black collection can shop at The Miami HEAT Store at AmericanAirlines Arena, the satellite stores at Dolphin Mall and American Airlines Concourse D32 atMiami International Airport and online 24/7 at TheMiamiHEATStore.com also starting today.
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