For the first time ever, Sprite has joined forces with one of their brand ambassadors to work on a new limited edition flavor and for the special occasion, they've chosen none other than Miami HEAT forward LeBron James.
The MVP had a hand in co-developing the project, including crafting the flavor as well as the naming and packaging design.
"LeBron James is the perfect partner to bring our fans new product innovation," said Kimberly Paige, Associate Vice President, Sprite Brands, Coca-Cola North America. "We've enjoyed an amazing relationship with LeBron since he entered the NBA in 2003, and we're proud to have him contribute to Sprite in a meaningful way that we know will excite Sprite lovers and his fans."
The new Sprite 6 Mix adds cherry and orange goodness to the original lemon-lime drink and is available immediately in 19.2 ounce cans and 20 ounce bottles. The packaging includes custom graphics integrating his name and jersey number.
Fans of Sprite can enter cap codes from each bottle of Sprite 6 Mix by LeBron James online at Sprite.com/6mix or via text to redeem instant rewards, including LeBron street art wallpapers and music download codes. Plus, enter codes to win prizes including a signed LeBron James jersey, autographed cans, UNKNWN® apparel, gift cards and more.
"Growing up drinking Sprite, I never imagined I would have my own flavor someday," James said. "I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I'm proud of what we created and I'm excited for my fans to try it."