The HEAT will distribute 20,000 of the following White Hot items to fans as they enter AmericanAirlines Arena prior to Home Games 1 and 2 of Round 1 of the 2014 Playoffs:
Round 1 Game 1
T-Shirt Giveaway presented by Miccosukee Resort & Gaming
Cheering Fan presented by Miccosukee Resort & Gaming
White Hot HEAT Glow Sticks presented by Sun Sports
Round 1 Game 2
Cheering Fan presented by The Florida Department of Transportation
White Hot HEAT Glow Sticks presented by The Florida Department of Transportation
White Hot HEAT Playoff Plaza Party Presented by Bud Light
The East Plaza of AmericanAirlines Arena will be White Hot HEAT party central for every home playoff game during the 2014 White Hot HEAT Playoff run. Pre-game and halftime activities will include live music, a The Miami HEAT Store retail tent, a Season Ticket Holder beer garden presented by Bud Light, autographs by the Miami HEAT Dancers, a photo station featuring Burnie, theHEAT mascot, an interactive contest, activities and more. Come early to enjoy special features such as a pig roast and specialties by local restaurants such as Naked Taco and Big City Frankie's Grill. East Plaza doors (Gates 5 and 6) will open 90 minutes prior to tip off for every home playoff game.
White Hot HEAT Basketball Hoop Countdown Presented by American Airlines
Outside the main entrance of the Arena, 16 basketball hoops will be wrapped in white representing a countdown of the games needed to win the2014 NBA Championship. The morning following a playoff win, a White Hot HEAT Hoop will be taken to an undisclosed location. Clues to the hoop's location will be given exclusively via the team's social media channels (@MiamiHEAT, Facebook.com/MiamiHEAT). Fans will be encouraged to find the hoop, take a photo with it and submit to the HEAT using the hashtag #WhiteHotHoop16 (#WhiteHotHoop15, etc.). One winner (per hoop) will be randomly selected to win 25,000 AAdvantage® Miles courtesy of American Airlines and will be highlighted on the team's social media channels. The first 50 fans to find the White Hot HEAT Hoop will also receive a free White Hot HEAT Fan Kit.
White Hot HEAT Broadcast Details
HEAT broadcast partner Sun Sports will air all first round playoff games made available for local team broadcast. Home telecasts will begin with a full hour of HEAT Live, the pre-game show and road telecasts will begin with a special half hour edition. The New FM 104.3 & AM 790 The Ticket will continue its English broadcast of HEAT games throughout the playoffs as well as a local pre-game show and extendedpostgame coverage. All HEAT Playoff games can be heard in Español on Univision Radio's Mix 98.3 FM.
Expanded Playoff coverage can also be found online at HEAT.com and its playoff companion site WhiteHotHEAT.com (which will launch on April 17). Exclusive programming and content will also be available on the team's social media pages: @MiamiHEAT on twitter, Instagram and YouTube and on Facebook.com/MiamiHEAT.
#WhiteHotHEATStyle Presented by Samsung Galaxy
HEAT fans are encouraged to show off their White Hot HEAT Style by sharing photos on Instagram using the hashtag #WhiteHotHEATStyle. All images tagged with the #WhiteHotHEATStyle hashtag will automatically be uploaded to WhiteHotHEATStyle.com presented by Samsung Galaxy.
Round 1 White Hot HEAT Road Rallies Presented by Bud Light
The White Hot HEAT Road Rally presented by Bud Light is the official watch party for HEAT road games during Round 1 of the 2014 Playoffs. Join P.A. Announcer, Michael B., In-Arena Host, Dale, the HEAT Dancers, Burnie, the Xtreme Team and other HEAT fans at Miccosukee Resort & Gaming, 500 S.W. 177th Avenue in Miami, as they gather to watch the Sun Sports telecast of Game 3 on Sunday, April 26th beginning at 6:00 p.m. Stay tuned to WhiteHotHEAT.com for future dates and locations.
White Hot HEAT Food and Beverage Offerings
The AmericanAirlines Arena will feature a wide variety of White Hot menu selections from some of Miami's best restaurateurs and artisans on every level of the arena. New Playoffs items include White Hot Boneless Chicken Wings, Buffalo HEAT Nachos, White Hot Sushi Rolls and Carved Smoked Turkey Sandwich. Beverage specials feature White Hot Sangria made with fresh tropical fruit and Grey Goose's newest flavor, the Grey Goose Le Melon Colada, as well as White Hot Wheat pale ale just to name a few. HEAT fans can collect all three Limited Edition White Hot HEAT Player Cups each round, available at select concession locations.
Moët & Chandon's Moet Ice Impérial will, for the secondyear, be the Official Champagne of White Hot: The 2014 HEAT Playoffs. The first champagne ever created to be served on ice will be served in large, distinctive white Moet branded goblets throughout AmericanAirlines Arena. Moët Ice Impérial will be available at the Moët bar outside of Section 123, inside both Flagship Lounges, for Premium Seat Holders, inside the Dewar's Suite Level and at the Hyde Lounge throughout the Playoffs.
Fans are encouraged to visit AAArena.com/WhatsCookingMiami and follow #AAarenaWhatsCooking for more information about how to enhance their White Hot HEAT Playoffs dining experience.
Hyde AmericanAirlines Arena
HEAT fans are invited to experience Hyde AmericanAirlines Arena for the White Hot HEAT Playoffs featuring exclusive VIP access, dinner and table service in addition to viewing parties for road games. For more information visitwww.HydeAAArena.com. Reservations are suggested by calling 855-777-4933. Enter Hyde via the P2 parking garage or visit the Hyde hostess stand at Section 114. Hyde access is based on availability. Patrons must wear proper attire and be 21-years-old or older for access to after party.
The Miami HEAT Store By the Bay
On Sunday, April 20, at 10:00 a.m., the team will open its newest retail location-The Miami HEAT Store By the Bay-an 800 square foot space on the north side of AmericanAirlines Arena adjacent to the Box Office and the Gate 4 Hublot entrance. The store's regular hours will be Monday through Friday from 10:00 a.m. to 4:00 p.m.-except on game days when it will be open from 10:00 a.m. until 30 minutes after the game ends. The Miami HEAT Store By the Bay will be stocked exclusively with Miami HEAT branded adidas merchandise.
The Miami HEAT Store's other locations include: the flagship store inside AmericanAirlines Arena (Gate 2 entrance) open Monday through Friday from 10:00 a.m. to 4:00 p.m. .-except on game days when it will be open from 10:00 a.m. until 30 minutes after the game ends; the satellite stores at Dolphin Mall (open during regular mall hours) and Miami International Airport (American Airlines Concourse D32) open seven days a week from 6:00 a.m. to 10:00 p.m. and online 24/7 at TheMiamiHEATStore.com. In addition, fans can shop at the two White Hot retail trailers set up outside the Arena in front of Gates 2 and 3. Trailers open three hours before tipoff and are open up to half an hour after the game ends.
For more information, please visit WhiteHotHEAT.com.