For the past several weeks we've watched the ALS Ice Bucket Challenge frenzy dominate social media with celebrities, athletes (including several members of the Miami Heat), politicians and everyday folks like you and me participating.
According to www.alsa.org, they have received $109.8 million in Ice Bucket Challenge donations as of September 6th.
However, the mission to raise awareness and shed light on one man's personal story does not stop there for Heat forward Udonis Haslem.
Haslem will be making his acting debut starring in a short film "Who is Lou Gehrig?" written and directed by his longtime friend Gil Green.
The film focuses on the story of Jeff Fogel, a youth basketball coach with ALS who is motivated to putting all his efforts into maintaining his role as a coach and being actively involved in the community.
"Who Is Lou Gehrig" blurs the line of reality and imagination. Jeff mentally achieves simple tasks such as eating a plate of food or driving to the supermarket by imagining them as being incredible Olympic style challenges. Throughout the film, we will enter into Jeff's colorful mind and see how he goes in and out of reality to create a more positive outcome for himself.
For one of the scenes, Jeff is coaching his girl's basketball team and takes it so serious that in his mind, he's coaching the Miami Heat. To make this scene feel as explosive as I envision it, I reached out to another friend of mine, Miami Heat power forward, Udonis Haslem. Udonis' father and my father played basketball together back in the day, and UD and I have been friends for many years. Udonis is committed to the project and will make his acting debut to make the scenes of Jeff's altered realities come true. This is just one of the many different altered realities that we portray in the film. I can't wait to show you more.
Haslem recently posted this photo to his Instagram account to promote the project which has launched a Kickstarter campaign to raise the necessary funds for production.
According to the site, contributions will go towards securing locations, permits, film crews and equipment, post production and music licensing.
There will be benefits and giveaways to those who choose to back their project. Depending on the pledge amount, contributors could be eligible to receive anything from signed Udonis Haslem sneakers, to Heat tickets or to having your name listed in the credits.