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Dwyane Wade launches site for new wine label, releases intro video

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Wade Wine to be released in China and perhaps globally in the near future.

During Dwyane Wade's promotional tour in China, the Miami Heat superstar gave a sneak peek of his new wine label, Wade Wine, on his social media accounts.

15 hour flight to China. Don't mind if I do.. #redwine #WadeTour

A photo posted by dwyanewade (@dwyanewade) on

Wade has now launched an official site for the wine -- specifically a "2012 Wade Napa Valley Cabernet Sauvignon" --exclusively in China in partnership with wine connoisseur Jayson Pahlmeyer in a joint venture called DWade Cellars.

The site offers little content for now, a short intro video about the launch of the wine and pictures of Wade enjoying his wine along with Pahlmeyer, as well as an option to join a mailing list. Signing up yields an email from Wade thanking the interested party in signing up for the list with this message:

Dear Friend,

Thank you for your interest in Wade Wine.

On July 17, 2015 we proudly launched our inaugural wine in Shanghai, China to a wonderful group of friends and supporters. The Chinese release of the 2012 Wade Napa Valley Cabernet Sauvignon represents the culmination of a dream and my partnership with acclaimed Napa Valley Vintner Jayson Pahlmeyer.

At present Wade Wine is unavailable in the United States but it is my hope to offer it more broadly in the near future. By joining our mailing list you will be kept informed of upcoming releases and news regarding Wade Wine.


Dwyane Wade

Hot Hot Hoops remains ever hopeful we can secure some bottles of the collection in order to give a comprehensive review, but for now the video and the site is all we have to pass along...for now.