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Heat launch "90's Throwback" campaign with new uniform tonight vs Mavs

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Miami will be sporting new threads for select games starting Wednesday night.

HEAT.com

The Miami Heat are going back to the Nineties for inspiration in the form of the new Hardwood Classics Throwback HEAT jersey set to make its first appearance this season tonight against the Dallas Mavericks.

According to the team's press release, the new uniform "pays homage to the white home uniform worn by the mid-1990's HEAT teams. The uniform features chunky numbers with a large drop-shadow and a scoop neck silhouette, as well as the original design of the "flaming T" element in the HEAT word mark."

The team will wear this jersey for most of their games, both home and away, this month.

Wade throwback Heat jersey 1

Wade throwback Heat jersey 2

As part of the campaign, the Heat will be holding several special events as well as a new player introduction video, giveaways, street banners, and digital signage at home games in the AmericanAirlines Arena and the new Xfinity East Plaza. Additionally, a special "Throwback HEAT team poster Charged by Mountain Dew" and will be distributed on February 7th.

We goin' goin', back back, to the 90's 90's.Throwback HEAT charged by Mountain Dewhttp://heat.com/throwback

Posted by Miami Heat on Wednesday, February 3, 2016

Community events include the following:

  • Throwback HEAT Headquarters Launch Party - February 6th: HEAT fans are invited to join HEAT rookie sensation Justise Winslow as well as The HEAT Experience on Saturday, February 6th at the Throwback HEAT Headquarters Launch Party, which will take place at the Chevron Convenience Store located at 4100 N.W. 27th Avenue in Miami. This event will take place from 2:00 to 4:00 p.m., with Winslow appearing from 2:30 to 3:30 p.m. The HEAT Experience will distribute free goodies including Throwback HEAT fan kits, Mountain Dew products and free tickets to upcoming Miami HEAT home games.
  • Xfinity East Plaza Activation - Home Games Throughout the Campaign: The newly-unveiled Xfinity East Plaza will come alive with ‘90s fever during each of the five Throwback HEAT home games. DJ Irie will lay down the tracks with the HEAT Xtreme Team engaging the crowd including sampling of Mountain Dew products, and on select game nights, live music performers will provide the entertainment. More information will be forthcoming.
  • Throwback HEAT on the Street: Throughout the month of February, The HEAT Experience will hit the streets of Miami making random stops whenever and wherever something is happening ”outdoor basketball courts, sporting events, parks, offices, and bus stops ”delivering a party atmosphere as well as free giveaways, Throwback HEAT fan kits and Mountain Dew products.
  • Throwback HEAT Player Pins Collection: During the Throwback HEAT Campaign, fans that purchase a Throwback HEAT player name and number t-shirt from The Miami HEAT Store will receive a free Throwback HEAT player pin. The pins feature a sketch-like version of each HEAT player's face and are available for all 15 HEAT players.

For more info, check out the new "Throwback" page on the Heat's site which features cool graphics, links to special merchandise and more. You can also pick up "Throwback" merchandise at the team's official stores at the AA Arena and the Dolphin Mall.