Ads on NBA jerseys are officially happening. The sale of "sponsorship patches" has been approved be the NBA Board of Governors, beginning with the 2017-18 season.
The patches will measure "approximately 2.5 inches by 2.5 inches and be adjusted to fit the dimensions of each sponsor's logo" according to the NBA's press release. "The sponsorship patch will appear on the front left of the game jerseys opposite the Nike logo."
"Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways," said NBA Commissioner Adam Silver. "We're always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial."
All 30 NBA teams are responsible for selling their own patches but it will not appear on the retail versions of the uniforms, though the teams retain the option of including them in their own retail outlets. The move comes as part of a three-year pilot program or trial period, so it may or may not be a permanent thing.
If it was up to me I wouldn't want them on any jersey but since it's happening like it or not, which "only in South Florida" business would you like to see on the Heat's uniform instead of the usual national corporation getting the primo spot? Let us know in the comments section below.