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Miami Heat and Uber announce partnership

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This deal will make Uber the official ridesharing app of the Miami Heat.

Indiana Pacers v Miami Heat - Game One Photo by Mike Ehrmann/Getty Images

The Miami Heat announced today that they will be officially partnering with Uber. According to the press release, this deal creates an exclusive drop-off zone for Heat fans that use Uber to get to the games. This will allow them a designated entrance into the AAA through Gate 3.

Kasra Moshkani, General Manager of Uber Florida commented on the deal saying:

“South Floridians absolutely love their cars, but Uber has upended the car culture—for the better, we believe.”

“The Miami HEAT are one of the most well-respected franchises in all of professional sports. Uber is thrilled to partner with the HEAT and provide fans with a reliable ride to AmericanAirlines Arena this season.”

In an effort to celebrate this partnership, Uber has created a pretty cool marketing campaign. Heat fans will have an option to request a ride along with a Miami Heat player within the Uber app. During the ride they’ll have the chance to answer Miami Heat based trivia questions, and if all of them are answered correctly they’ll win two tickets to a Heat game.

This seems like a fun opportunity for those in South Florida and at the very least a solid way to get an autograph and potentially see some games.