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El Heat release details on NBA Noches Éne-Bé-a celebration

El Heat jersey returns this year for three upcoming games.

NBA: Miami Heat at Philadelphia 76ers Bill Streicher-USA TODAY Sports

The Miami Heat will become El Heat for three upcoming games as part of the upcoming festivities for NBA Noches Éne-Bé-a. The annual Latin American celebration will feature several unique events honoring fans and players, as well as Latin-themed entertainment and game presentation in both English and Spanish.

The team will sport special 2017 “El HEAT” red jerseys for the March 4th game against the Cleveland Cavaliers, the March 8th game versus the Charlotte Hornets and the March 11th game versus the Toronto Raptors.

The AmericanAirlines Arena will be playing Latin-themed music and include special performances by the Miami HEAT Rhythm Section and the Miami HEAT Dancers as well as bilingual in-game activities.

Events planned at these three games include:

March 4th vs. Cleveland Cavaliers

  • HEAT drawstring backpack arena giveaway presented by Miccosukee Tribe of Indians of Florida distributed at each entrance.
  • Café Bustelo product sampling during pre-game and halftime on the XFINITY East Plaza.

March 8th vs. Charlotte Hornets

  • A Cubavera fashion show during halftime on the XFINITY East Plaza.
  • Café Bustelo product sampling pre-game and halftime on XFINITY East Plaza.
  • Mango Lime KickStart sampling pre-game outside of Gates 1 and 2.

March 11th vs. Toronto Raptors

  • Café Bustelo and Bacardi product sampling during pre-game and halftime on the XFINITY East Plaza.

Mango Lime KickStart sampling pre-game outside of Gates 1 and 2.

There will also be a special event with Justise Winslow planned for Tuesday, March 7th.

In celebration of Noches Éne•Bé•A, the Miami HEAT will also host an El HEAT event at Publix Sabor located at 9951 West Flagler in Miami to promote the in-store “El HEAT” sweepstakes. Publix shoppers will be encouraged to take a photo of themselves with a Mountain Dew Kickstart product using the hash tag #ElHEATSweepstakes and upload it to their social media accounts to be entered to win. The grand prize winner will receive a set of game worn autographed El HEAT jerseys from the HEAT’s starting lineup from the March 11th game. The sweepstakes will run until March 5th. The event is on Tuesday, March 7th from 6:30 – 8:30 p.m. Justise Winslow will make an appearance at the event from 7:00 p.m. – 8:00 p.m.

For more information on El HEAT, please visit HEAT.com or HEAT.com/Español.