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Heat Culture Day to be held at AmericanAirlines Arena on Thursday

Store discounts, giveaways and an Udonis Haslem photo opportunity are being planned for the free event.

NBA: Washington Wizards at Miami Heat Steve Mitchell-USA TODAY Sports

The Miami Heat have announced that they will be hosting Heat Culture Day at the AmericanAirlines Arena this Thursday, April 20th from 10:00am-6:00pm. The free event is a special thank you to all of the fans that stood by the team during the 2016-17 season.

Team Captain and Heat Lifer Udonis Haslem will be at the arena from 2:00pm-3:00pm for a photo opportunity. The first 100 fans in line at the Miami Heat Store will also receive a free Heat Street Banner and the store will have a 50% Off Fan Appreciation Sale going on Thursday as well as Friday.

Fans will also be able to hang out with Heat mascot Burnie, the Heat Dancers and the Xtreme Team and also take pics with the team’s three Larry O’Brien Championship trophies at the AA Arena. Free parking is available in the P2 parking garage.

Here’s the complete list of all the activities planned for Heat Culture Day:

  • Photo opportunity with the three Larry O’Brien Championship trophies in front of the HEAT Culture banner at AmericanAirlines Arena
  • The first 100 HEAT fans in line at the Miami HEAT Store will receive a free Miami HEAT Street Banner
  • Photo opportunity with HEAT Forward, Udonis Haslem, from 2:00 p.m. – 3:30 p.m.
  • The Miami HEAT Store 50% Off Fan Appreciation Sale. Sale will be Thursday, April 20th and Friday, April 21st at the main Miami HEAT Store at the AmericanAirlines Arena
  • The sale will be in effect Thursday, April 20th to Sunday, April 23rd at all other Miami HEAT Store locations: Dolphin Mall, Miami International Airport and **Sale excludes already reduced items, Monster products, TISSOT watches, Lucky Explorer Bikes and personalized jerseys**
  • Appearances by HEAT Mascot, Burnie, the Miami HEAT Dancers and the Xtreme Team
  • HEAT Camp Offer: All fans who sign up for HEAT Camp at HEAT Culture Day will receive $25 off their camp registration
  • Café Bustelo product sampling
  • Live broadcast on-site from 790 The Ticket

For more information on Heat Culture Day, visit