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#ViceWave hits the 305, here’s all you need to know about the Heat’s latest ‘Vice’ jersey and more

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The Miami Heat released their latest ‘Vice’ City Edition jersey and it’s fair to say, the Heat are going the extra mile this year.

By Tom J Wade
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The Miami Heat’s latest edition of their ‘Vice’ City Jerseys was finally unveiled on Monday, even if it wasn’t such a big surprise in the team’s choice of colour this year (thank the internet gods for that one) However, it seems the Heat are going all out the year when it comes to the new #ViceWave campaign.

The latest installment of the Heat’s ‘Vice’ collection shifts the action from the Miami at night neons, to the sun-soaked brightness of South Beach afternoon, with the color “Blue Gale” taking center stage. The uniform is inspired by Miami’s history and the city of Miami in the 1980’s and 1990’s, and was conceived and produced in-house by the award-winning Heat Creative Department.

To celebrate the release of the new uni, the Heat are going all out when it comes to you guys... The fans. And here’s how you can get involved with the HeatWave experience.

Midnight Madness

ViceWave merchandise may be purchased first at the Midnight Madness event at AmericanAirlines Arena on Tuesday, November 26, at midnight. The entire ViceWave merchandise collection, including jerseys, Court Culture merchandise and other products, will be available at all of the Miami Heat Store locations.

Beginning on Wednesday, November 27 all store locations will have ViceWave gear available for purchase. Store locations include AmericanAirlines Arena (main store on the Mezzanine Level and the By the Bay store on N.E. 8th Street), Dolphin Mall, Pembroke Lakes Mall, Miami International Airport (Concourse D32) and online at TheMiamiHEATStore.com

All fans purchasing a ViceWave jersey will receive a free gift with purchase which includes a ViceWave toiletry bag, gym towel and a pair of ViceWave sunglasses (while supplies last).

American Airlines Flight #68 Takeover

As presenting partner of the ViceWave launch activities, American Airlines provided fans with exclusive opportunities to experience ViceWave. A signature element of the new partnership between the Heat and American Airlines was on full display as the ViceWave Experience descended on American Airlines Flight #68 before the plane made its journey from Miami International Airport to Madrid, Spain yesterday.

As a benefit of the new international marketing rights bestowed upon American Airlines, every passenger on the flight from Miami to Madrid was gifted a new ViceWave jersey and co-branded swag bag!

Vice Void

The Vice Void is a wall-to-wall ViceWave experience bathed in Instagram-worthy backdrops. The immersive exhibit, which will be located just outside of Gate 3 at AmericanAirlines Arena, and it is free and open to the public and will debut during the Midnight Madness event. It will remain open through Saturday, November 30.

In-Store Events

American Express Card Members will be given early access to shop for ViceWave merchandise. Card Members will also get either a free shirt or tote designed by local Miami artists when they purchase their ViceWave jersey with their American Express Card. Doors open tonight at 11:30 p.m. for Card Members.

In Addition, rewards for Amex Card holders with purchase is also available at ViceWave games when fans purchase a ViceWave jersey in-store.

Vice Open Gym

Heat fans who are wanting to play a pickup game on the special Vice-branded hardwood can register for a Vice Open Gym event on Saturday, November 30th from 3:00 – 7:00 p.m.

In-Arena host, Uptown Dale will lead festivities, which will include visits from the Heat Dancers, Burnie and the Hoop Troop.

The event is free event and everyone over 18 years of age is invited but registration online at www.HEAT.com/ViceWave is required to participate.

ViceWave Game Nights

The Heat will wear their brand new ViceWave jersey for the following games throughout the 2019/20 season.

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